Friday, 4 September 2009

Why I Hate This Advert

I originally came on here to rant about the latest advert trotting the rounds for Oxford Notepads. On YouTube I was trying to find a clip of the advert to prove my point. Now, I found a rather interesting and longer cut of the advert aimed at (I assume) the French market.

Now the British section of the advert skips the sections showing the young woman escaping a war torn town and sailing (for some unexplained reason). It merely jumps from her sitting on the bench to the nightclub scene and cuts off roughly 0.25 into the video and jumps straight to the end. The feeling left from that edit of the advert is "Woman: know your place! Go to university, not to further and improve your brain, but to find a mate to procreate with. After all, your destiny is to have children." This message enraged me, along with the fact that notebook is ferking expensive.

Now, the full advert I have linked above is interesting. Instead of ending 0.25 it shows the protagonist rejecting this option to have a 'wild torrid affair' with the rather attractive brunette. Her story doesn't end there. Later, you see her on board a subway train, quite independent and escaping something that looks like the shit demon from Dogma. The message from this edit of the advert conveys "Women: feel free to make your own choices and use your imagination (but only if you buy Oxford Notepads)".

It is repugnant that the full advert is not shown over here. Would young Scottish and British women react differently to this French edition? Do they not have enough imagination to cope with such ideas?

Women: make your choice.

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